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10 May 2016
Play Doh
There are few toys which can bridge the generation gap between parents, grandparents, great grandparents and kids like Play-Doh can. As it was created in 1956 it is often a bridge for generations of members of the family by providing a crafty entertainment value for individuals of all ages. The non-toxic formula is discovered completely by accident whilst its inventors Noah and Joseph McVicken were trying to create wallpaper cleaner even though the exact makeup from the clay-like substance is kept being a trade secret, ingredients include wheat flour, water, salt, coloring and perfume for your good old Play-Doh scent.

Finger Family
Although Play-Doh isn't edible it is non-toxic making it the perfect choice as a craft choice for younger children (the recommended generation is 3+). Even though it wasn't around in the years of many older generations members of the family it is still a fun favorite toy for older and younger generations alike. The no-tech, crafty toy that spans generations is really a favorite for many reasons but primarily its capability to mold to the personality of the individual playing with it! There isn't a thing that can't be finished with Play-Doh and this is never more evident than in a recent Sony Bravia publicity stunts featuring multiple plenty of the crafty substance sculpted into colorful rabbits which congregate in to one colorful mass inside the city center.

Not merely has Hasbro cornered the market with the Play-Doh product but they have also cornered the market with the cost of such an in demand toy. To buy four full sized pots of "doh"it will cost you a dollar and some change. It's almost unheard of these days to be able to provide quality entertainment for a family for less than two dollars and Hasbro has quite effectively accomplished this with the brand. To be able to offer entertainment, creativity and family interaction at under two dollars for a family of four (or more when you can share) is not only a fantastic opportunity for families everywhere to possess "cheap" fun but it is also a way for families in low income brackets to have family fun also. Maintaining a low cost on their product has enabled Hasbro to increase the span of their product. Hasbro has not only bridged generational gaps nevertheless they have also successfully bridged social gaps between income brackets.

Through the years Play-Doh has invented and reinvented various products including fun-factories, tools and playsets, all of which are updated to meet the expectations of younger generations, as an example the Dora the Explorer Play-Doh play set. Although the times are changing and new themes are increasingly being added in to the products the original product should never be replaced, as Play-Doh is really a toy which bridges the space between generations. It's a toy which doesn't require words, it won't require opinions and it certainly doesn't require understanding of "how to play." Play-Doh is one of the simplest and yet most entertaining toys out on the market.


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